Kind Favors**
Kind Favors is a non-monetized web and mobile exchange application that promotes acts of reciprocity. The app can be seen as a tool used to exchange items, services, experiences, or a place to volunteer your time in exchange for virtual credits.
Overview
The Goal
Kind Favors wanted to have a better understanding of how potential users resonate with the overall brand and how they would like to interact with the app.
Team/Role:
Lead Researcher, team of two with AFJ Consulting
Project Timeline: March 26, 2021 – May 6, 2021
01-05
Screening Questionnaire, Recruiting Participants, Moderating Interviews, Data Analysis & Synthesis, Pitch Deck Presentation
Data Collection
Primary Research
Semi Structure, In-Depth Interviews (remote) with a total of 14 participants
Outcome
Potential users (13/14) saw a lot of value in Kind Favor’s mission and message while saying they would be interested in using the app. Participants also helped with solidifying Kind Favor’s logo, brand value, and mood boards. We were also able to confirm that Persona 1 (age 21-26) would be a good group to promote this app.
We also found out that:
10/14 were intrigued with the concept of receiving virtual credits
Recommendations
In order to increase the likelihood of success of the Kind Favors app, we suggested that:
How-to videos are created that show consumers how to barter and/or what an equal trade consists of. Participants need assistance in fully defining these constructs.
Focus on locality. Participants want to see their communities emphasized.
Utilize a simple UI/UX app interface – the easier to navigate the better.
Promote this app to migrants and non-profit organizations
Aim to use a mixture of vibrant color and cooler tones since these appeal to the broadest array of potential users.
Consider also targeting Persona 2 (age 27-34) since their beliefs are closely aligned with Persona 1 (age 21-26).
Reflection - Lessons Learned
Having a team can help you go further
This was my first time working with another person on a project like this. I have worked with AFJ Consulting before and I still continue to do so because of our great collaboration. The stakeholders to AFJ were honestly a perfect business collaboration. Everyone was so kind and all our thoughts process were aligned. This project was smooth from end to beginning.
**name changed due to NDA reasons